Does the course need to be long to be valuable?

No. In fact, shorter courses often perform better. Students want outcomes, not hours of content. A focused 3-hour course that teaches someone a specific skill is more valuable than a 40-hour course that covers everything superficially. The sweet spot for most topics is 3-8 hours of video content spr

How do I handle updates as AI and technology change?

Build your course in modular sections so you can update individual lessons without redoing the entire course. Plan for quarterly reviews where you update any lessons that reference specific tools, pricing, or features that may have changed. Most course platforms let you swap out individual lessons w

Can I use AI-generated content directly in my course?

You can use AI to generate first drafts of scripts, create exercise templates, build quizzes, and produce supplementary materials. However, you should always review, edit, and personalize AI output before including it in your course. Students are paying for your expertise and perspective, not for co

What equipment do I need to get started?

At minimum: a computer, an internet connection, and free software (OBS for recording, DaVinci Resolve for editing). That is genuinely it for a screen recording or slide-based course. For better quality, add a USB microphone ($50-80) and a ring light ($20). For face-on-camera content, a Logitech C920

How do I handle refunds?

Most platforms have their own refund policies (Udemy offers 30-day refunds, for example). On your own platform, offer a 30-day money-back guarantee. This feels risky but actually increases sales by reducing purchase anxiety. Typical refund rates for quality courses are 5-10%. If your refund rate is

Do I need to show my face on camera?

No. Many successful courses use screen recordings with voiceover, animated slides, or whiteboard-style animations. Face-on-camera builds trust faster, but it is not required. If you are uncomfortable on camera, start with screen recordings and add a small webcam overlay in the corner once you are mo

How long does it take to create a course with AI tools?

With the AI-assisted workflow described in this guide, a focused creator can go from idea to published course in 4-8 weeks working part-time (10-15 hours per week). Without AI tools, the same process typically takes 3-6 months. The biggest time savings come from curriculum planning, script writing,

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